RAY-BAN | WORLDWIDE CAMPAIGN 2018
Key Art for the activation of Ray-Ban Optical
ROLES : KEY ART | ART DIRECTION | ICON DESIGN | PRINT | SOCIAL MEDIA | MOTION DESIGN & VFX
Signal took over the Art Direction of a Worldwide 360 campaign for Ray-Ban. We produced all visuals highlighting the characteristics of the new Ray-Ban prescription lenses. We designed all graphics for the print, video, and social media campaigns, which launched in over a dozen countries globally.
DESIGN PROCESS
We defined the Typography, designed the icons and layout toolkit to ensure consistency across various formats, including print, social media, and video.
VIDEO CAMPAIGN DESIGN & VFX
We designed and animated the graphics for the campaign's TV spots, including all GFX appearing within the videos. Our team was also responsible for creating a CGI lens, which involved tracking and compositing it into the spots.
VFX PROCESS
We modeled a CGI Lens and integrated it into the spots. The final output combines 2D elements with 3D assets, animations, and camera tracking.
SOCIAL MEDIA
We designed some product and talent layouts for the social media campaign. We developed Instagram designs and templates in various formats and sizes, along with graphics, icons, and type designs that highlight the unique characteristics of Ray-Ban prescription lenses.
