UBM MAGIC | KEY ART
Key Art for UBM Magic Event in Las Vegas
ROLES : ART DIRECTION | 3D DESIGN
We created spherical shapes using 3D digital techniques for this project. By exploring various applications of color, reflection, and refraction, we achieved a magical look for this visual identity.
PROCESS | DIRECTION 2
In this direction, we explored a more subtle color palette. The 3D spheres blend into the background, blurring the lines and creating an effective negative space for the typography.
PROCESS | DIRECTION 3
This concept uses spheres as a background element, creating abstract and colorful shapes in juxtaposition with the framing. By combining these components with the typography, the design creates an iconic identity through the effective use of simple shapes.
